One Brief.
A Thousand Voices.

Consumer brands that want lots of people talking about them on social: food and drink, beauty, fashion, retail, e-commerce, entertainment, travel and apps.

Instead of a few big names, you get many everyday UK creators posting at the same time. You see each creator's predicted views before approving them, every video is checked twice, and your budget is priced per view rather than per influencer.

Creators post the videos on their own accounts, so people see a recommendation from someone they follow rather than an ad from a brand. You can still use the videos in your own ads afterwards.

TikTok, Instagram Reels and YouTube Shorts.

You set a budget, and it's priced per view, with your rate agreed before the campaign starts. You see each creator's predicted views before you approve them, and there are no subscriptions or set-up fees.

Yes. If your videos go viral, you don't pay a penny more. And your target views are set when you book and guaranteed: if a campaign falls behind, we add creators at no extra cost, and if it still falls short, we refund every missing view. Age-restricted campaigns, like gambling and alcohol, work differently. The details are in clause 14 of our Advertiser Terms.

No subscription and no minimum term. Each campaign is agreed on its own, and you can stop working with us on 30 days' notice.

Campaigns are paid in advance, from your Brief72 balance. To top it up, ask in the app and we'll send you an invoice to pay by bank transfer. The money goes into your balance when it arrives. A campaign's budget is set aside from your balance when you create it, and any budget it doesn't use goes back into your balance with its final count, as soon as the campaign has finished. We'll pay back any balance you're not using within 14 days of you asking.

Yes. Creators apply to your brief, and you see each one's profile and predicted views before you approve them. You can also ask us to choose the creators for you.

Yes. We check every video against your brief and the advertising rules first, then you approve it, ask for changes or turn it down. We can also approve videos on your behalf.

Each creator has a deadline and a limited number of attempts. If someone drops out or runs out of time, their place and fee go back into your campaign for another creator.

Typically, creators buy the product themselves.

Always. Every post must carry #ad or the platform's paid partnership label, as UK advertising rules require, and we check this before a video is approved.

We check every post's views for its first 5 days, and creators are only paid once those views are confirmed as real. Views from bots, view farms or other fake engagement don't count, and creators faking views are removed and lose their pay.

You do. Once your campaign is paid in full, all rights in the approved videos pass to you, worldwide, so you can keep and reuse them.