Hit 1,000 Followers? Start Getting Paid.
Make short-form videos for great brands and get paid for your creativity.
Your camera. Your style. Their budget.
Instagram Reels
TikTok
YouTube Shorts
Choose campaigns that suit your life, film them your way and get paid for it.
Example fees. Every brief shows what it pays.
From Sign-Up to Payday in 5 Steps
Pick a Campaign
Browse live campaigns and choose one that suits your style.
Get the Green Light
Apply and the brand reviews your profile. Approved? You're in. Not this time? There are plenty more to try.
Film and Upload
Follow the brief, film your video and upload it for review, all in the app.
Post It
Once it's approved, post it on your channel, add the link and we'll take it from there.
Get Paid
Your earnings land in your Brief72 account in as little as 5 days from posting.
Made for Creators
Clear pay, guidance at every step and real people on hand.
Know Your Pay Up Front
You see the fee before you apply, and it's locked in from day one. Perform well and your next rate goes up.
Guided All the Way
The app takes you through every step, from picking a campaign to submitting your post link.
Free to Join
No joining fees and no hidden costs. Your earnings go straight to your Brief72 balance.
Real People on Hand
Our team is on live chat in the app whenever you need a hand.
How You Can Work With Brands
No two campaigns are alike, and that keeps it interesting.
Get your hands on it, try it and share your honest take, whether it's food, beauty or drink.
Pop into a store, explore a new range and bring your followers along.
Show your followers how to buy, sign up or unlock a new membership.
Be among the first to share a brand-new product or service.
Show how easy, satisfying or effective something is in day-to-day life.
Share what happened next: the compliments, the glow, the moments that followed.
Free e-book from Brief72
Thinking of Becoming a Paid Content Creator?
A plain-English guide to getting paid for short videos: how it works, what brands look for, the ad rules and the tax basics.
Get the free e-bookJoining
Who can join?
Anyone 18 or over with at least 1,000 followers on TikTok, Instagram or YouTube. You need to own the accounts you connect, and our team reviews every account before you can apply.
Does it cost anything?
No. It's free to join and free to apply.
How do I find campaigns?
Browse the live briefs in the app and apply to the ones that suit you. The brand looks at your profile and decides whether you're a good fit. To hear about new campaigns as soon as they open, turn on new campaign emails in the app, or join our free WhatsApp and Telegram channels.
Is there a Brief72 app?
Not in the App Store or Google Play yet, but you can add Brief72 to your Home Screen on an iPhone or Android phone, so it opens like an app.
Pay
How much will I be paid?
Each brief shows what you'll be paid if you're approved.
When do I receive my payment?
Once your video is live, we check its views for 5 days to make sure they're real, with no bots or fake engagement. Then your fee lands in your Brief72 account.
What do I need before my first withdrawal?
Your bank details and your tax details: your legal name, date of birth, home address and National Insurance number. UK rules mean digital platforms have to collect these and report creators' earnings to HMRC each year, so we ask once, before you first take money out. Your earnings are safe in your account until then.
Making videos
How long do I have to make my video?
Once you've accepted a campaign and been approved, you have 72 hours to make your video.
Can I post my video before it's approved?
No. Only post once your video has been approved in the app. Videos posted before they're approved aren't paid.
Why might a video be turned down?
Usually because it doesn't follow the brief, makes claims the brand can't back up, uses music that isn't cleared for brand use, or is missing the ad label. You'll get feedback and can try again, and most briefs allow up to 2 attempts.
Do I have to keep the post up?
Each campaign varies, so be sure to check the campaign requirements.
Who owns the video?
Once the brand has paid, it owns the video and can reuse it. You can still show it in your portfolio.
Can I work with other brands?
Yes. There's no exclusivity. A brief may only ask you not to promote a direct competitor during the campaign.
