Guides for Brands and Creators
Straight answers on UGC and influencer marketing in the UK: what it costs, how pay-per-view campaigns work, and how creators get paid to make videos.
For Brands
- 01
How Much Does UGC Cost in the UK?
What UGC videos typically cost in 2026: prices per video, what usage rights and extras add, agency fees, and how pricing per view compares.
- 02
Pay-Per-View Influencer Marketing: How It Works
How influencer campaigns priced per view work, how they compare with paying per post, how fake views are kept out, and when they're the right choice for a UK brand.
- 03
UGC vs Influencer Marketing: What's the Difference?
The difference between UGC and influencer marketing, what each costs and does well, how brands combine them, and a simple way to decide.
- 04
Micro-Influencers vs Celebrities: What the Research Says
Do smaller creators beat big names? What studies show about engagement, sales and views, campaigns that used everyday creators, and when bigger names still make sense.
For Creators
- 01
A Side Hustle Making Short Videos for Brands
A side hustle you can do from home or at the weekend: make short videos for brands on TikTok, Instagram and YouTube. What it involves and how to start.
- 02
Side Hustles for Students and Parents: Getting Paid to Make Videos
Paid video work that fits around lectures and the school run. How UK students and parents can make short videos for brands, and what to check first.
- 03
How to Make Money on TikTok and Instagram with 1,000 Followers
The main ways UK creators earn on TikTok and Instagram, what the platforms' own programmes ask for, and how smaller creators can start earning from brand work.
- 04
How Many Followers Do You Need to Get Paid?
From TikTok's 10,000-follower programme to brand work you can start at 1,000 followers: how many followers you need to get paid, and what matters more.
- 05
How to Get Brand Deals with 1,000 Followers
Yes, UK brands work with creators who have 1,000 followers. What brands look for, where to find paid deals, what to charge, and the rules to follow.
- 06
Which Apps Pay Creators Per View in the UK?
How TikTok, YouTube and Instagram pay UK creators for their views in 2026, what each one needs before you can earn, and how brand campaigns on Brief72 pay a fixed fee for each approved video.
- 07
What Is a UGC Creator? How to Start in the UK
What UGC means, how UGC creators get paid, how to build a portfolio and what affects UGC rates in the UK, plus how to start with Brief72.
- 08
How to Become a Content Creator or Micro-Influencer in the UK
How to become a content creator or micro-influencer in the UK, step by step: choose your focus, grow an engaged audience and land your first paid brand work.
- 09
How to Add Brief72 to Your Home Screen (iPhone and Android)
Add Brief72 to your iPhone or Android Home Screen in a few taps, so it opens like an app. Simple steps for Safari and Chrome, with pictures.
